Innovation and digitalization in the wood industry – with SAP & scc
The timber industry is an important pillar of the Austrian economy (and also in some other European countries). At the same time, the industry faces challenges ranging from sustainable forestry and efficient processing to international dependency. Austrian timber producers and processors acquire a great deal of timber in the USA and Asia – this is hardly the case in any other industry to such an extent. The timber industry has to assert itself on the global market. It also has to cope with a constantly fluctuating market cycle (supply/demand). While it has experienced an enormous upswing since 2022 due to the uncertainty surrounding further gas supplies and wood pellets from wood processors in particular have been in high demand, there are now signs of a downturn. The reason: the entire construction industry is suffering from price increases and high bank interest rates and this is also having an impact on the wood processing industry, which is once again coming under pressure.
Innovative thinking in crisis situations
However, the timber industry is defying the economic downturn with innovative ideas and is increasingly moving in the direction of generating added value (products) from the raw material. Austrian timber companies are joining forces in networks such as ProHolz or Holzcluster to jointly push their industry. The timber industry is regarded as a driver of innovation for the Austrian economy. It is no coincidence that the construction of the world’s tallest timber house is currently being planned in Vienna. In this diverse industry, the integration of a functioning IT structure has a remarkable impact on business processes, profitability and the environmental balance. And this is precisely why we have been working for well-known companies in the timber industry for many years, integrating the right SAP solutions for our customers’ requirements. Here is a brief overview: